March 2021 | Insights From the CEO – Everybody and their mother can use Google search! I wonder if this has lulled us into thinking that search is simple. Just there, doing what it does, in the way that it does it and can’t be something else. Something better?
When one puts aside, for a moment, the notion that search (generally) equals (Google) search a number of both intriguing and puzzling questions arise.
Questions
- Is searching something that one can be good or bad at (like running) rather than something universal (like breathing)?
- Is search inside an enterprise a materially different experience than consumer search?
- Is search inside an enterprise potentially much MORE interesting and valuable than consumer search?
- If there is a yes answer to at least some of those, then do we need to explicitly train knowledge workers on the skill of searching (running) rather than just assuming that they already know how to search (breathe)?
- What’s the relationship between people engagement and knowledge engagement? Are they opposite ends of the spectrum (like introversion and extroversion)? Or are there surprising complementary correlations?
