
Support Decision-Making with Trusted Data
Understand and manage the metrics behind the health of your portfolio and your business. We can help define and analyze the investor and business measures that reveal the true condition of your business, establish data governance and supply chain standards to ensure accuracy, and put standard reporting and analytics programs in place.
Decision-making in real estate requires rigorous data gathering and analysis. RealFoundations’ Performance Measurement service helps you recognize the measures and metrics needed to support your business decisions. Assigning common definitions and governance to these measures, and the supporting data elements, enables you to understand how well your portfolio is performing. As a result, you have the information you need to make shrewd business decisions to ensure the ongoing success of your organization.
Utilize Our Components
Our Performance Measurement service comprises the following components:
- Real Estate Investor Information Model (RIIM®) Assessment: Developed after years of working with real estate investors and investment managers, RealFoundations’ proprietary RIIM enables us to evaluate how information should flow into a real estate company, how that information gets evaluated for accuracy and completeness, and how it populates business-critical measures and metrics. Our RIIM Assessment will give you a detailed sense of what is working well, where data improvements are necessary, where data consistency is needed, what data components are missing, and how data is governed to generate your business-critical measures and metrics.
- Measure Definition: A Measure Definition engagement starts with RealFoundations determining which of our extensive catalog of real estate portfolio, asset and business measures are relevant to your business. We then work with your key staff to agree upon common definitions for your business. Subsequently, we compile these definitions into a living catalog that communicates definitions and expectations.
- Data Governance: In a Data Governance project we work with you to ensure you have consistent and reliable data to populate your defined performance measures, considering process, definition, policy, procedure, organization, resourcing, role and responsibility elements. Because there is no single approach to data governance that is appropriate for all enterprises, RealFoundations will work with you to create a data governance program that’s designed specifically for your organization’s unique needs and characteristics.
- Data Supply Chain: Because no single person or entity creates, manipulates, packages and analyzes all of the data required to run a healthy real estate company, we help you understand and manage these stages of data, from creation to consumption. The needs of real estate companies with respect to their data supply chain are broad and varied – from the most complicated investor or investment manager to a REIT where all or most data is created by internal groups. Engagements are all centered around ensuring that those who create data understand expectations, standards and guidelines about how it should be created, that it flows appropriately, that there are methods to ensure consistency and quality, and that there is a means to provide feedback and scorecard information to ensure that errors become opportunities for improvement.
- Reporting and Analytics: Reporting and Analytics engagements are designed to ensure that data and measures are packaged into a complete and comprehensive reporting package. During a reporting and analytics engagement, RealFoundations gathers and reviews current reports to ensure that data and measures are properly packaged and to identify inconsistencies and duplication. We then work with you to design a reporting package that enables the appropriate monitoring, analysis and management of your real estate assets, portfolio or projects.
Realize the Benefits
RealFoundations’ Performance Measurement services give you a thorough understanding of how well your business model supports your goals. We help you define a set of agreed-upon, commonly understood business measures unique to your organization to support your daily operations. We also help you to define data standards and governance to ensure that data supporting the measurements is accurate, consistent and reliable. The result is a proven, standardized approach for continually improving the way you do business.

Run Better with RealFoundations
Searching for a performance measurement consulting partner that truly speaks your language – a firm that lives and breathes real estate and understands the ins and outs of the industry with all its complexities? RealFoundations is up to the task with deep industry knowledge and experience shared continuously across the entire ecosystem, raising the bar for every practitioner, all by design with you in mind. What’s more, our methods of exchanging accurate, timely information serve as both a differentiator among similar providers and one recognized by Microsoft and SWOOP Analytics as a leading best practice.
So, what does this mean for your company’s unique challenges? It means a wealth of experience is at the ready, at every step of your project. Where a team of experts will design and deploy best practices and methodologies for the betterment of your organization and your bottom line. Whatever the real estate business challenge, we will make it run better.
Connect with Us
Engage with our experts to discuss how RealFoundations’ Performance Measurement Services can deliver long-term benefits to your organization. Let’s Start the Conversation.

Phillip McCorkle
Executive Vice President,
Management Consulting
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Brent McFerren
EMC/Managing Director
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