Multifamily Customer Experience (CX) Tech Survey Report
RF Launches Survey to Snapshot Most Prevalent Solutions Shaping the Industry
August 2022 | Dallas, TX – During the COVID-19 pandemic, technology adoption by multifamily owners and managers accelerated at dizzying speeds, especially around customer-facing interactions. To help our clients navigate this rapidly changing landscape, RealFoundations launched our inaugural Customer Experience (CX) Technology Survey to create a snapshot of the most prevalent solutions currently shaping the industry’s customer interactions.
The Survey
RealFoundations invited our multifamily clients to participate in the survey, which aimed to help companies build awareness of the innovative solutions transforming each segment of the customer journey, discover areas where they are ahead of the CX technology adoption curve, and identify gaps in delivering a tech-enabled apartment leasing and living experience for residents.
Formulated by industry experts with decades of experience in customer experience strategies and residential PropTech advancements, the survey focused on 8 key areas of CX technology innovation:
- AI-Powered Digital Marketing
- Reputation Management & Customer Satisfaction
- Automated Lead Nurturing and Communication Tools
- Digitally Supported Tour Solutions (Virtual and Self-Guided)
- Online Leasing Documentation
- Resident Self-Service
- Smart Home Automation
- Flexible Furnished Rentals
The Results
Responses from the 2022 CX Tech Survey have been compiled into a comprehensive, summarized report representing the current competencies of more than 600,000 multifamily units across the US. With this valuable data, companies can gain insights on how their CX strategy compares to their competitors and make informed decisions for future CX technology planning.
Connect with Us
RealFoundations’ Customer Experience focus, deep industry knowledge, operational strategy, and cross-functional project management capabilities can help optimize the investment applied to your customer experience objectives. Learn more about our CXI Platform and contact us to begin benchmarking your customer experience ROI today.
About RealFoundations
RealFoundations (RF) is the world’s foremost professional services firm focused solely on the real estate industry. Through our delivery of Management Consulting and Managed Services, we help companies that develop, own, operate, service or invest in real estate make better, more profitable decisions. We are proud partners to over 500 real estate companies around the globe, providing accelerated solutions that solve some of real estate’s most complex challenges. We Make Real Estate Run Better.
