With surprising frequency, we find that information is an under-managed asset in large real estate enterprises. Perhaps because it (information) seems to be everywhere… So how do we get our arms around it?
The amount of digital information in the world has DOUBLED in the past two years. Over 90% of that information is NOT traditional 'computerized data' (that is, data in fields, records and tables).
When Dr. Henry Gray published his Anatomy of the Human Body in 1858, he created a wildly useful depiction -- or 'model' on paper -- of the human body in order to make analyzing, diagnosing, fixing and improving it much more effective. Real Estate enterprises benefit from taking a similar approach in describing the ‘anatomy’ of their operating platform to confirm alignment with the overall strategy of the business.
As portfolios became larger, leading enterprises started to include the design of the operating platform in the strategic discussion along with assets, capital and leadership. The work required to operate a company is increasingly recognized as forming the heart of the ‘Platform Strategy.’