How We Engage


How We Engage

Working with RealFoundations

RealFoundations offers the industry’s most proven and effective engagement model for meeting the operational challenges of the business of real estate. What makes this possible is our rare combination of passionate and experienced people, collaborative work methods, and rf(x).

rf(x) is our proprietary and structured, ever-evolving set of methodologies, capabilities and accumulated knowledge repositories we bring to bear on every engagement to improve the solutions and accelerate the results we deliver to clients.

Illustration of the engagement model for meeting the operational challenges of the business of real estate.

People, Perspectives & Passion


People, Perspectives & Passion

The Foundation of Everything We Do


Committed, passionate professionals who bring decades of accumulated judgment and perspective to bear in any engagement, going beyond mere service delivery to make real estate run better in every possible way. 

RealFoundations' 400+ professionals have decades of “Big 4” and real estate experience and have accumulated expertise across the entire industry spectrum, giving us the widest and deepest institutional knowledge and problem-solving capabilities. 

Our internal culture values not just amassing knowledge but sharing it as well, both internally and with our clients. And we view ourselves as “real estate people” first and foremost.

We chose this industry because we have a passion for it.


Collaborative Work Methods


Collaborative Work Methods

We rely on small Meetings and Work Sessions to address specific, discrete items or issues. Our Tactical Facilitated Sessions involve larger numbers of participants and typically pursue a known outcome or objective. 

For more complex or ambiguous issues, where a specific objective or outcome may not be identified, RealFoundations will engage in Strategic Facilitated Sessions at the organizational or departmental level. 

And when a client needs to accelerate or improve the quality of implementation decisions or planning, we hold a RealDiscovery™ session where a large group of stakeholders work collaboratively in an intense, specially designed setting with structured exercises to rapidly develop an actionable solution. 

Leverage the Power of Collaboration

RealFoundations employs a proven methodology, RealDiscovery, for group facilitation. RealDiscovery sessions are tailored to enable stakeholders to make vital decisions and set critical directions addressing complex problems their organization face. The sessions are structured to establish strategic alignment amongst the stakeholders as well as establish organizational clarity on the scope, purpose, expected value, critical success factors, potential barriers, and timeline for the deployment of an achievable solution.

Binoculars to Explore


Participants examine and test ideas, learn about the issues, share perspectives and concerns and craft a high-level vision for the future.

Scale to Evaluate


Group members review business scenarios to analyze and stress test the alternatives, ideas and possible solutions.

Directions to Execute


Participants make critical decisions following analysis of viable alternatives, document requisite details to accelerate these decisions and create near-term action plans and communication materials.

  • Accelerate decision-making and focused action plan development.

  • Stimulate creativity with an immersive environment and a unique methodology.

  • Introduce new vantage points by incorporating multiple perspectives from across the enterprise.

  • Leverage the collective group knowledge through the examination of ideas and solutions from multiple organizational vantage points to discover opportunities.

  • Promote parallel, simultaneous, and iterative processing of work to accelerate solution development.

  • Create organizational alignment, ownership, and commitment on achievable solutions.


Proven Models and Frameworks


Proven Models and Frameworks

When you engage RealFoundations, you get more than smart people and exceptional effort: you get the proprietary techniques, methodologies and established practices that are the result of our years of real estate experience and insight. And we develop solutions based on proven knowledge frameworks and information models including:

Real Estate Enterprise Strategy

Strategy is figuring out WHY the enterprise should exist and WHERE the enterprise should go.  We believe that specifically attending to the Operating Model – while setting more traditional aspects of strategy (Capital, Assets and Leadership) is critical, as solid strategy without strong execution is ineffective.

RF-RE-Enterprise Strategy Model.png

Decisions about types of capital needed; sources; restrictions; durations; and expected returns.

Decisions about investment types; asset types, sizes and quantity; and geographies.

Decisions about experience and capabilities of key individuals; track record as a team; and roles filled in the enterprise.

Decisions about work that will need to be done to operate the enterprise; information needed to run, measure and manage all work; tools required to support or automated the work; resources used to perform the work; and mechanisms to continue to improve operations once running.

Operating Model

The Operating Model depicts the key organizational, structural, procedural and behavioral elements and how they constructively interact to ensure that the business goals and objectives can be successfully executed. 

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Overall strategy, business goals, operating principles, and success criteria to define the demands and expectations that the TOM must satisfy.

Functional Model
A map of all work performed by or for the organization - the activity required to execute business goals, used to confirm tasks and activities that constitute a function.

Sourcing Model
Primary sourcing strategy and decisions; and management hierarchy to operate the model both within business and with external service providers, used to provide clarity and accountability. 

Information Model
The data, information and applications to operate the business, used to define the rules, operation and relationship between sourcing, processing and delivery of data.

Mechanisms by which operational improvements are prioritized and delivered, used to: deliver changes to the TOM that support evolving demands of business strategy.

Operating Model :  Functional Model

The Functional Model describes the work that is done by and for the real estate enterprise.   The premise is that the work of the enterprise – as well as the mechanisms to govern work quality, and to measure work effectiveness – can and should be described in ‘pure’ terms, independent of sourcing decisions or the enterprise ‘org chart’. 

RF-Functional Model.png

Functional Governance
How do we know that work is being defined and measured in a consistent manner?   How are the changes to the work governed and communicated?

Functional Measures
How is the work being done measured and reported on?

Work Map
Describes all the work done by and for the enterprise, without regard to sourcing decisions or org chart.

Functional Connectors
How is the work related to other components -- to articulate who is doing the work; what tools are used to do the work; and what information is needed for and created by the work?

Operating Model :  Sourcing Model

The Sourcing Model addresses the actual decisions – about sourcing and organizational structures – that must be made in response to the demands of the Functional Model. 

RF-Sourcing Model.png

Sourcing Governance
How do we know that our internal personnel and hired service provider people are adhering to, and being managed according to, established enterprise standards?

Sourcing Measures
How are our people’s performance being measured and reported on?

Resource Map
Describes the total enterprise organizational chart – including both internal teams and externally sourced providers.

Sourcing Controls
What formal controls on managing our resources require definition, communication, and periodic auditing/checking?

Operating Model :  Information Model

The Information Model provides a comprehensive structure for managing an organization's information. Our assertion is information is an asset – and its management extends beyond technology.  Without an established, formalized information management structure, real estate investors will continue to struggle with ‘poor data’.

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Controls Environment
How do we know that information is being created and used according to known and controlled processes?  How is data quality risk being managed?

Information Governance
How does information support the mission? What does data mean? How do we know we are getting it at the right level, at the right time and with the appropriate quality?

Business Measures
How are the results being achieved and the work being done measured and reported on? How are common metrics defined and built?

Data Model
What exact data is needed to measure performance and control the work and the assets? Where is it created, stored and altered?

Technology Map
What tools are needed, what do they do and how do they interact with each other?

Data Movement
How does information get from out there to in here in a transparent, controlled and usable way?

Information Suppliers
Who provides information? Do they know what they need to provide and when? Is there a mechanism to monitor and improve that supply?


Methodology-Driven Execution


Methodology-Driven Execution

Unlike many consulting organizations, once RealFoundations’ professionals have diagnosed a need and designed an appropriate solution, we stay involved and implement our recommendations using time-tested methods, tools and templates. 

Our proven Design, Build, Deploy execution model provides rapid, measurable results for each project and client. This methodology encompasses all aspects of each project, including clear, timely deliverables, project management and adoption acceleration techniques.